Extelligent's Clients — Network VAR Magazine Case Study
networking products, technology publication
Readership survey to support advertising sales
- The Timeline:
Network Magazine Publisher Joanne Lazar had
become frustrated with the level of customer service and the end
results offered by the market research firms that had conducted
previous studies for her publication.
Joanne began asking her contacts for the name of a firm that
with a good reputation for customer service and quality results.
Extelligent was recommended, by a contact on Wall Street, and
“It was an excellent opportunity to improve on
the work previously done for the magazine,” explains Extelligent
Senior Partner Andrew Crane. “The previous studies had been basic and
straightforward, but many opportunities to gather additional detail
were lost at the survey development and data analysis stages.
We knew we could develop a study that would be more concise for
the respondent and provide more data for the magazine, for less money
than the competition charged.”
Extelligent’s research services group went to
work answering questions from the magazine’s management,
establishing performance standards and goals for the project, and
developing a methodology for the project that would ensure success.
Once the foundation for the project was in place, the
Extelligent team designed the survey, coordinating the logistics of
printing, mailing, faxing and processing thousands of subscriber
surveys to arrive at an impressive response rate and highly flexible
final data set, on budget and ahead of schedule.
couldn’t be happier with the outcome of the project. "[Network
VAR Magazine] has been fielding this research for 9 years and this
year was, by far, the most smoothly run. Extelligent was completely
organized, professional and accommodating and I would strongly
recommend them to any other firm."
Primary research survey design
support services (printing, bulk mail and bulk fax services)
mail and fax based survey delivery and submission
analysis and results summation